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Website Promotion’s Five Keys to
Success
By Ryan Churchill
In this day and age there is so much information and spam out there. I
read somewhere that we see over 3,000 advertisements a day. When your
senses get overloaded you start to go numb to it. Advertisers are trying
harder and harder to trick you, entice you, and do what ever they can to
get your attention. This is a poor way to do business. More and more
people are blinded by the bucks, and not keen to their consumers needs.
That is why so many online ventures fail. In this article I am going to
illustrate the 5 keys to making website promotion on the internet
successful.
1. The best way to promote your website is building trust with your
customer. For those of us without household names, we need to work extra
hard at this one. Think of your customer as a date. When you first meet
your date, you don’t walk up ask them to marry you. You ask for a dance or
start talking. Same with meeting a customer. A big sign that flashes “buy
it now” does not make me want to purchase anything from you, and why would
I? There are lots of good ways to build trust with your clients.
Testimonials, good spam free information, starting your own newsletter,
creating a press release, and writing articles such as this one are all
good ways to get your name out there, and help you start your relationship
with your customers on the right foot.
2. Consistent business comes with referrals. One great strategy is to
offer some sort of discount or special service for referred customers.
Eventually once you get established, you can setup a referral program
where your past customers can earn commissions. What could be better than
having a bunch of satisfied customers with a story, go out and promote
your business for you?
3. Start a list of opted-in people that you keep on file. You can not buy
this list, you have to build it. If you have a list of 500 people that
want to know more about your company, and appreciate your emails, they
will not only read your emails, they will turn in to more sales. Think
about this for a second. Let’s say you spend $500 to send out 10,000 email
messages through an auto-responder. Even if your special offer is really
good, you will be lucky to get 5% to read it, let alone open it. But if
you send the same message out to those 500 people on your list you will
probably get at least 50% of your recipients will read it.
4. Massive action yields massive results. McDonalds spends close to 60% of
their profits on advertising. If they didn’t they would not have grown as
fast as they did. Promoting your business takes a lot of money and time.
The more you put in to it the more you get out of it. Don’t use your
entire advertising budget on just one source. Keep building and exploring.
There are a lot of quality places on the internet to promote your
business. They best way to find quality places is see what your
competition does. Type in your keywords for your company and see what
comes up. Who is rated highest? Write down those names. Then go to your
favorite search engine and type “mycompetitorswebsiteijustwrotedown.com”.
It should list off all the websites that link to your competitor’s
website. Approach those webmasters and offer to exchange links, or
purchase a link from them. They will help your sales and visits to your
website.
5. Understand that nothing in life is easy. You have to put the work in
and spend the time promoting your website. I recommend at least 4 hours a
week promoting. If you can give up 4 hours of TV time through out the
week, then you can start building some real income, and before you know
it. Your opt-in list is large, sales are increasing, and your wallet gets
fatter. You will become a success, as long as you are working at it. You
will experience ups and downs along the way. But remember “While it is
possible to change without improving it is impossible to improve without
change.”
If you need some help getting started or you would like some advice,
please feel free to contact me anytime. webmaster@awesome-possum.com. For
more tips, and ways to help you promote please visit my website
www.awesome-possum.com.
About the Author Ryan Churchill:
I am an entrepreneur who like many of you out there fell in to some traps
and scams. I have learned a lot and opened up http://www.awesome-possum.com
in June of 2005. Since then I have had a 100% customer satisfaction rate,
earning a steady profit, while having amazing growth being placed in
Alexa’s top 2 million (out of 18 billion) websites on the internet in less
than 6 months. I am hard working and will do what ever I can to help you
become a success. Please email anytime with questions or comments. I am
always happy to help.
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